About Us

Looking for Something Special for Your Four-Legged Friend? 

The Tail Wags is an online boutique for discerning pet parents who want the best for their beloved companions. 

Here you will discover delightful, distinctive apparel to keep your canine companions warm, protected, pampered and ready for fun. You can also find unique toys, collars, grooming supplies and gifts.

We specialize in well-crafted small collections, many of which are handmade and give you quality alternatives to the mass-produced merchandise offered by big-box pet stores.  

Most products in The Tail Wags store come from makers in the U.S. although we often select and promote goods made by independent artisans in several developing nations. All products are shipped from sites within the United States so you don’t have to wait for weeks for your order to arrive.

Meet Our Mother-Daughter Team 

Our woman-owned business was founded in 2019 by me, Duana Bullins, a dog-lover with more than 20 years experience in e-commerce, online marketing, SEO and first-class customer service. 

In 2002, I left my sales job to launch a website that sells wide-format paper products to architects, engineers and graphics printers. At that time, I primarily wanted the freedom to adjust my work and travel schedules around the needs of my newborn daughter, Caroline.  

Now that Caroline is a college student, we decided to operate an online store that she and I can build together. Focusing on specialty treats, supplies, apparel and other products for fellow dog lovers was a natural choice for this mother-daughter venture.     

We constantly look for sources of new pet products and love sharing our discoveries with you!


We’re Here for Pet Parents 

If you ever have a problem with the quality or delivery of a product purchased from The Tail Wags, you will always be able to connect with a real person by phone, online chat or email. 

We know from experience how much a personal touch matters in the often cold, automated realm of digital commerce so it is our goal to make it super-easy for you to ask questions, place orders and return products that may not be exactly what you were expecting.   


Let’s Make a Better World for Dogs and Their People  

We know you adore your dogs as much as we adore ours but not every dog is lucky enough to have loving people care for them. To help more dogs find good homes, we donate a portion of every sale to charities that rescue dogs and help place them with wonderful caring families.


Your Feedback Matters 

We can always do better!  

Please share your reviews, comments and suggestions for new products to offer and/or new causes to support. Send them to: thepack@thetailwags.com.